Embrace constraints

Constraints drive creativity and innovation.


Apollo 13. Hemingway. iPhone.


Deadlines, user requirements, technical limitations -- these are all forms of constraints that we should embrace in product. 


The most useful constraint I've found when working with my team is a simple question I ask during brainstorms:

  • How might we solve this customer problem? ← this gets the team throwing out lots of pie-in-the-sky ideas

  • If we were to ship something to solve this customer problem within 4 weeks, how would we solve it? ← this focuses us on the ideas that we can deliver within a reasonable unit of time

Any other constraints you've found helpful in working with your teams? Comment below!

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