Necessity, Innovation & Rapid Launches

I recently caught up with my friend and former co-worker Austin Knight. He's been helping design the base app for Apple & Google's joint COVID-19 tracing initiative, which will offer more than 3 billion people (!) the option to receive individual exposure alerts.

In the latest episode of his UX & Growth Podcast, we talked about innovation within constraints (and crisis), from COVID-19 creating a space for telemedicine to thrive to launches in record time.

We dig into the details of what it means to design and launch products under pressure, and what critical learnings we can bring back with us when we return to peace time. I also tell the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps my team took along the way. 


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